The mood that Oh Mon Dieu! No.69 by L’Objet sets out to invoke starts well before you light a match. Inspired by Paris in 1969, the invocation process begins with the striking imagery featuring bold lettering and dreamy illustrations found on all sides of the packaging. One side of the beautifully designed box displays a hand holding a mirror reflecting lips bright with slightly smeared red lipstick, as if this is where the night will begin, but a glimpse into where it will all leads is found on the opposite side depicted by a couple entangled in a sensual embrace.
It’s hard not to think back to Dr Dre’s seminal album released almost 30 years ago when looking at the name of this fragrance. At a time when openly celebrating cannabis culture in the mainstream was still fairly taboo, there it was with heavy rotation on radio and music television, playing loudly in cars passing by, and launching the now household name career of Snoop Dogg. Fast forward to current times and you would be hard-pressed to find a brand in fashion or beauty, luxury or otherwise, that doesn’t have some sort of product inspired by cannabis or containing CBD in their line.
The seed for Fragraphilia was planted during the holidays of 2018 when Jane and I were developing a post of our favorite fragrances for Sea of Shoes. We spent a lot of time working up to it by sharing our experiences with certain fragrances, how we discovered them for ourselves, and why they became so important to us. We also realized through those discussions how much of a role fragrance played in our relationship over the years.
From even the earliest days of dating, we spent almost as much time talking about fragrances as we did films, music, cocktails, and food. We always found ourselves sampling perfumes while shopping or traveling and they became a regular gift between the two of us. When we finally moved in together, our collections became communal and we’ve shared each and every one since. There is not a day that goes by that we don’t comment on each other’s choice while getting ready in the morning.
Despite our increasingly evolving passion, we often realize we are hardly experts. We’ve never considered ourselves connoisseurs or completists. Our interest lies far more in the experiential and emotional aspects of how certain perfumes we encounter make us feel, the memories they recall, or the imagery invoked rather than the scientific breakdowns of chemical compounds and how they are supposed to smell like this or that. We’ve never intended on possessing a larger than life collection filling our shelves like books.
When the post went live last December, we started receiving messages and recommendations from readers from all over the world who seemed to be speaking the same language. They were sending their favorites, their experiences, and more than a few fragrances that are now special to us as well. It was the language of enthusiasts and it became the inspiration of this site. I wanted a place where we could share the fragrances we love the most whether they are perfumes, soaps, candles, or anything else, and the stories of how they fit into our lives.