There was a time in the late 2000s when I was able to look beyond the perfumes and colognes you would typically find on the shelves at department stores and beauty shops located in the mall. Luxury and niche fragrances became more available in Dallas when Barney’s opened one of their largest stores here in 2006 (RIP). The store was two stories with beauty and fragrance occupying the front half of the first floor. It was the first place located in my peripheral that offered fragrance lines like Frederic Malle, Comme des Garçon, Le Labo, and Byredo. It was the latter that eventually drew me in the most. In 2009 alone they released both Baudelaire and Bal D’Afrique which became and remain to this day two of my all time favorites perfumes.
As with all Nasomatto’s fragrances, Nudiflorum perfumer Alessandro Gualtieri is not interested in breaking it down for you. You won’t find a list of notes included with the packaging. The vague description provided on the official site is limited to a handful of words that read romantic but really don’t tell you much about the scent itself. When asked to describe the composition in an interview with Wallpaper he responded defiantly, “Why ask me? People always need to explain everything, to understand, to give a reason to things. Sometimes, you just need to feel it“. It’s a sentiment I agree with entirely. If beauty is in the eye of the beholder, why should it be any different for the nose?
The mood that Oh Mon Dieu! No.69 by L’Objet sets out to invoke starts well before you light a match. Inspired by Paris in 1969, the invocation process begins with the striking imagery featuring bold lettering and dreamy illustrations found on all sides of the packaging. One side of the beautifully designed box displays a hand holding a mirror reflecting lips bright with slightly smeared red lipstick, as if this is where the night will begin, but a glimpse into where it will all leads is found on the opposite side depicted by a couple entangled in a sensual embrace.